SportBizLatam: Technology, the fundamental pillar of the sports industry

SportBizLatam: Technology, the fundamental pillar of the sports industry

The 2022 edition of SportBizLatam has already started. This Wednesday, April 20th, the first of the two days of the virtual event, 28 speakers were presented representing clubs, federations, leagues and football organizations at FIFA, Conmebol, Concacaf and Colombian federation level, among others.

The eight talks touched on different topics However, everyone agreed on the topics of the sports industry: the importance of technology and its application, not only to improve the conditions of the athletes, but also to better reach the audience by adapting to trends.

Global disruptive management

SportBizLatam started with a presentation on strategies to adapt to the new rules of the sports industry and its expansion. Carlos Valenzuela from Club Tigres de México, Alejandro Reading from Concacaf and Armando Camarillo from the NBA in Mexico were some of the speakers who analyzed the importance of the audience and how the industry has changed according to new trends.

One of the novelties was the development of the business through the creation of premium content as well such as follower participation through tokens and NFTs. Participation in new platforms has given athletes, teams, leagues and federations a boost to gain more followers.

passion of the masses

Diario AS Colombia was present at SportBizLatam for the ‘Pasión de Multitudes’ discussion, where they shared with Marely Flores the major sporting events, Manager of FIFA Women’s Tournaments, Adolfo Romero, Vice President of Programming at SoFi Stadium (Scene where the Super Bowl was held this year) and Guilherme Moreira from the Hilton Hotel.

“People who work in the sports industry do it with passion. With the players We’re trying to improve the conditions for both them and the fans who are the ones supporting us. Such major events don’t work if you don’t work as a team,” said the representative of the highest body in world football.

What does the sports industry think?

Marketing was also one of the many topics raised in the conversation, where they explained how they analyze and reach their audience in order to increase the “fan base”. each team and get the maximum out of it. The discussion was attended by representatives of the Colombian Football Federation, Deportivo Saprissa and Chivas de Guadalajara.

“We work for the professionalization and formalization of the industry. We have a diamond in the rough. Now there is nothing more important than discipline, ethics and a set of values who have brought us so much forward. The industry is already changing by leaps and bounds,” said Benjamín Romero, FCF Marketing Director.

Other SportBizLatam talks

The day ended with talks “Sports Capital, Football and Investments” attended by Marco Aurelio Caicedo, President of Deportivo Cali. together with other speakers and “Workshop, Visual Identity” by Pablo Norberto Ruiz, Marketing Manager of the Racing Club de Avellaneda.

This will be Day 2 of SportBizLatam

The second day of SportBizLatam 2022 is this Thursday, April 20th, from 9:00 a.m. and will consist of seven lectures. you will be Representatives from Real Madrid, River Plate, Millonarios, Nacional de Uruguay, Atlanta United, Sacachispas and FIFA. A day that promises knowledge about the sports industry.