Several initiatives are emerging against Google’s AMP technology

Several initiatives are emerging against Google’s AMP technology

Google’s AMP (Accelerated Mobile Pages) technology, designed to speed up the loading of web pages especially on mobile phones, has faced two implacable enemies in the last few hours who will try to protect them in their respective users.

Both DuckDuckGo and Brave point out that this technology poses a privacy threat as it is an element of Google’s control over usersas indicated by their respective publications, so both platforms takes users to the original versions of the websites instead of the generated AMP versions if they are activated in it.

Attempt to keep users away from possible monitoring of their activities

In the case of DuckDuckGo, a Tweet posted hours ago that when loading or sharing a page with AMP, either from the DuckDuckGo applications for Android, iOS or Mac or from the extension for Firefox or Chrome, the publisher’s webpage is used instead of the AMP version.

From Brave, developers of the privacy-focused web browser of the same name, they point out that they will soon take users from their own browser to the publisher’s original website, rather than the AMP version that was available via the new feature, in the they work and is called De-AMP.

For the brave:

AMP harms users’ privacy, security, and web experience, and just as badly, AMP helps Google further monopolize and control the web address

These initiatives were released almost simultaneously, and add in addition to existing anti-AMP extensions for major web browsers.

The biggest privacy issue is that AMP versions are generated for publisher websites are served directly from Google servers using technology under their controlwith the consequences this may have for the control and monitoring of user activities.

We don’t know if new third-party initiatives will arrive along the way, but it’s noticeable that AMP technology has had some enemies, to the point where attempts have been made to bypass these versions in order to lure users to the original versions bring to.

Perhaps the fact that mobile data connections have been improved and mobile devices are becoming more powerful can indicate that AMP technology could become obsolete or simply dispensable in the new connectivity scenario, although Google is already working on an improved version of AMP where the AMP Versions are also provided by the company’s own servers.