Esri brings powerful mapping technology to everyone with a new storytelling tool

Esri brings powerful mapping technology to everyone with a new storytelling tool

StoryMaps enable content creators to unify digital experiences in one place, supporting Esri’s mission of bringing geographic focus to everyone

REDLANDS, Calif., April 21, 2022–(BUSINESS WIRE)–Capturing and sharing today’s life experiences often requires multiple platforms and tools, which can result in incoherent storytelling. To meet the needs of developers to control their dynamic and interactive storytelling in one place, Esri, a global leader in location intelligence, today launched StoryMaps, a powerful personal storytelling tool. The product expands Esri’s creative capabilities for those who want to tell and share their story.

This new software is based on Esri’s mapping technology and offers a geographic focus to all content creators. From documenting the journey of your ancestors to capturing aspects of daily life to planning your first major post-pandemic trip, StoryMaps help capture life’s moments in a way worthy of those experiences.

“At Esri, we understand that sharing stories is part of life, that everyone is a storyteller,” said Jack Dangermond, Esri founder and president. “Every moment and memory we cherish is tied to a specific place, so we make it easy for people to travel anywhere in the world through rich storytelling.”

Esri enables authors to take control of their storytelling with built-in privacy to protect ownership of data and automated content, and create stories in rich ways that reflect the experiences themselves. People can creatively combine text and media like images, videos, audio, and links to easily share their personal experiences, hobbies, family history, ancestors, portfolios, travel, and more.

The National Geographic Society (NGS), which has been enlightening and protecting the world through science, exploration, education, and storytelling for more than 130 years, works with Esri to make StoryMaps available to its members.

“The National Geographic Society has a long legacy of storytelling and today remains central to our missionary work as we advance our understanding of our planet and one another,” said Jill Tiefenthaler, executive director of the National Geographic Society. “Our partnership with Esri enriches that legacy and empowers our members to share unique stories and experiences through this innovative geospatial tool.”

Esri developed StoryMaps to enable anyone with any level of digital skill set to create personalized content with no mapping or web design experience. StoryMaps enable authors to:

  • Create a story in one place. Create versatile stories of any length with your assets (text, photos, videos, audio, etc.) or use Unsplash for ready-to-use images.

  • Publish and share your story with any audience. Create a private diary or unlisted link to share with family and friends or post to all major social media platforms. Authors can also embed stories on websites and blogs.

  • Add custom interactive maps. Join readers on their journey by adding a map with charts and pop-ups, or create a thematic map to visualize trends.

  • Integrate attractive features. Display content in different ways using flexible components including a timeline, image gallery, scrolling locations, and quotes. All content can be organized into collections that work like folders.

  • Adjust the appearance Choose from built-in themes or customize a layout with different fonts, colors, and layout options.

  • To stay updated. Easily update and publish stories every two weeks with new features and capabilities. Future features will include geospatial data from wearable devices to showcase your latest outdoor activities.

A free basic plan with essential storytelling features is available to ensure all storytellers have access at all times. When new users sign up, they get free access to premium features with advanced storytelling capabilities for the first 30 days. Later, they can choose to purchase a monthly or annual Premium StoryMaps subscription for $10 or $100, respectively, or upgrade to the free Basic Storytelling option.

Visit to explore StoryMaps, read stories and get started.

About Esri

Esri, the global leader in mapping, location intelligence, and geographic information systems (GIS) software, helps customers unlock the full potential of data to improve business and operational outcomes. Founded in 1969 in Redlands, California, USA, Esri Software is used by more than 350,000 organizations worldwide and more than 200,000 institutions in the Americas, Asia Pacific, Europe, Africa and the Middle East, including Fortune 500 companies, government agencies and non-profit organizations , and universities. Esri has regional offices, international distributors, and partners providing local support in more than 100 countries on six continents. With its pioneering commitment to geospatial technology, Esri develops the most innovative solutions for digital transformation, the Internet of Things (IoT), and advanced analytics. Visit us at

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JoAnn Pruchniewski
Esri Public Relations
Mobile: 301-693-2643